13 Questions To Ask Yourself Before You Start Rebranding — ceo
13 QUESTIONS TO ASK YOURSELF BEFORE YOU START REBRANDING
Posted by Alan Perez on
There are a number of valid reasons a company might want to rebrand itself. For example, your business may have evolved since you started and you need your branding to reflect your growth. Maybe your brand no longer resonates with customers and you feel like you need a refresh to drum up interest. Or perhaps you've decided to completely pivot your business model and want an updated look to match your new approach. Conversely, there are also a lot of bad reasons to rebrand your company. Changing things up without a solid strategy or purpose is a waste of time...